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  In a world where consumers are becoming increasingly aware of their environmental impact, sustainability in marketing has never been more important . As conscious consumption becomes the norm, businesses must adapt and create eco-friendly campaigns that resonate with their audience. Join us as we explore the ins and outs of building sustainable marketing strategies that not only benefit our planet but also drive success for your brand. Let’s dive into how you can make a difference through conscious marketing practices! Introduction to sustainability in marketing With the growing concern for environmental issues, sustainability has become a crucial aspect of marketing strategies. Consumers are becoming more conscious about their purchasing decisions and are actively seeking out products and brands that align with their values of being environmentally responsible. In response, businesses have begun incorporating sustainable practices into their operations and marketing efforts. But wha